Eblock Eyewear

The Eblock style has been renewed once more to give life to new collections with increasingly contemporary and refined lines.

Alongside the forms, even Easy Eblock has evolved: the patented locking system becomes smaller and without screws for the lenses, embodying a new concept of comfort, strength and practicality.


On the occasion of 40 years of history, Som Eyewear promotes, in collaboration with Certottica, a prize for new opticians.
Luca Dal Bò was awarded.

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Il lancio della nuova linea si inserisce in un più ampio contesto di rebranding del marchio, restyling del logo e una rinnovata strategia di comunicazione per essere sempre più al passo con i tempi.

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The eyewear brand “with the little cube” extends its range with Mazzucchelli’s Made in Italy acetate, giving birth to the Be-Original collection. Download the article here: PLATFORM OPTIC XL

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